Specializing in consumer electronics, parent company Beach Camera and subsidiary Buydig.com both feature a vast catalog of electronics, including cameras, televisions, personal computers, and drones.

Featured Brands

Garmin

Garmin is a multi-national American company that specializes in automotive, sport, and wearable GPS products. Breaking into the wearables market, Garmin produces various GPS watches and fitness trackers, such as the Fenix multi-sport GPS watch line. Garmin is a monthly repeating marketing commitment for Beach Camera/Buydig.com.

Audio-Technica

Audio-Technica, a leading manufacturer of professional microphones, record players, phonographic magnetic cartridges, and headphones, commissioned the design of a branded landing page on Beach Camera/Buydig.com. Featuring their top three best selling categories on both sites, graphic links lead users to various specific categories, while Audio-Technica produced videos are featured beneath the CTAs.

Olympus

Olympus is a multi-national camera manufacturer specializing in compact lightweight cameras. To differentiate between the subsidiary Buydig.com and parent company Beach Camera, a strategy was employed to utilize two separate banners for either landing pages.

LG

LG is a premier electronics and telecom manufacturer based in South Korea, producing OLED, super UHD, and 4k televisions, as well as home theater systems, smartphones, and the LG gram ultra-thin laptop. Beach Camera/Buydig.com has multiple LG marketing commitments on a monthly repeating basis, as well as promoting new releases. Examples of LG marketing include header and search banners, social media sweepstakes graphics, email marketing, and webpages.

Sigma

Sigma is a multi-national camera lens manufacturer, hand-crafting all of their art, contemporary, and sport lenses in Aizu, Japan. Sigma of America commissioned the development of a branded landing page for Beach Camera/Buydig.com, utilizing featured photographer Judy Host's photograph "Fire and Ice" (credited) using a 135mm F1.8 HSM Art Sony E-mount full frame telephoto lens. The webpage features an ultra-wide header, navigation to the various lens categories and mounts, a SKU scroller of featured products, Sigma-produced videos, and an "our story" section highlighting the company's history.

Following the consultation meeting, HTML coding and graphics production lasted approximately one week and went live site-wide in December 2019. Promotion included an email blast announcement, category landing page banners, and social media campaigns.